Facebook’s Social Ads: From Friends to Business Deals

In an increasingly crowded market for online advertising, Facebook intends to go a step further in making ads personal. How can this be done? If a friend gushes about a new play or books a vacation at a travel site, a ‘News Feed’ item indicating the friend’s activities will appear along with related or relevant ads on the user’s page. Nothing sells better than by … Continue reading Facebook’s Social Ads: From Friends to Business Deals