Microsoft to Acquire aQuantive

Last week, Microsoft announced the largest acquisition in its history, purchasing Seattle-based interactive ad firm aQuantive for $6 billion in what it describes is the next step in the evolution of its ad network. aQuantive is the holding company for several online ad firms including Atlas, DRIVEpm and Avenue A/Razorfish, one of the largest interactive ad agencies. The deal is the latest in a string … Continue reading Microsoft to Acquire aQuantive