Generally Internet users might have had experience whereby when they search for an item or a product to buy, they will be prompted with a long list of unrelated websites which just work off affiliated links. Users might probably need to browse through to get the most relevant search results. It is pretty time consuming and takes up a lot of effort. To enhance users’ search experience and get better results, Google has rolled out a new extension, Personal Blocklist, for the Google Chrome browser.

Personal Blocklist is a new Chrome’s extension which allows users to choose to block search results from sites that users have had negative experience with. Technically, this new extension will transmit to Google the patterns that users choose to block. When users choose to block or unblock a pattern, the extension will also transmit to Google the URL of the web page on which the blocked or unblocked search results are displayed. Once the search results are blocked, users can easily unblock them by clicking a “show” link at the bottom of a Google search page. All blocked sites will be shown in the extension’s about window.

Besides assisting users to do better search on the information they require, Personal Blocklist at the same time also furnishes the information or feedback based on users’ blocking exercises to Google and it helps Google to improve their service and rate the page ranking for the particular websites in the future.

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