The Fortune 500 company based in Seattle,, Inc. has announced that consumers can now instantly watch advertising-free movies and TV shows within web browser on either Macs or PCs with Amazon’s digital video service – Amazon Video On Demand (formerly known as Unbox).

“We’re continuing to create new, convenient ways for our customers to watch digital movies and TV shows. The ability to watch content instantly without downloading first was among the most requested features of our customers, and now it’s live–customers can instantly watch the ad-free title of their choice on a Mac, PC or compatible Sony BRAVIA TV via Sony’s BRAVIA Internet Video Link device,” said Roy Price, director of Amazon Video On Demand. “Amazon Video On Demand provides customers with the choice of how to watch their favorite movies and TV shows, be it on their PC or Mac, on the TV with TiVo or through Sony’s BRAVIA Internet Video Link device on compatible Sony BRAVIA TVs, or on the go with a portable video player.”

According to Amazon, “Sony BRAVIA Internet Video Link users can rent or purchase and instantly watch movies and commercial-free TV shows directly on their compatible BRAVIA TV. With the Sony BRAVIA Internet Video Link, customers can explore and purchase or rent from the Amazon Video On Demand library with the push of a button. To get started, customers simply go to and link their BRAVIA to their account.”