Google AdSense advertising program provides publishers ability to set up reporting channels, that enable publishers to track and view detailed reporting about the performance and revenue of specific pages and ad units. Although channels does not have any effect on your earnings or ad targeting, but with the detailed statistics, publishers can optimize the content and placement to maximum ads revenue from Google AdSense program.
There are two types of channels in Google AdSense, namely URL channels and custom channels. The advantage of URL channels is that it can track ads performance without modifying ad code, as it’s based on a full or partial URL, but it’s only available for AdSense for content pages. Meanwhile, custom channels allow publishers to track the performance and variety of metric of specific ad units based on your specified criteria across a range of URLs.
If you’re confusing on which channels to use, what’s the best practices to use both URL channels and custom channels, what metrics can be tracked using channels, how to use the channel data to increase ads revenue and earnings, how to generate more click-through on ads with channel data, how to increase eCPM of ads, AdSense optimization specialists have provided several guidelines, via 3 part of video clips in AdSense Channels Tutorial series, shown below.
Matthew from the North America AdSense team explains how to use URL channels to track the ad performance of specific pages and sites.
Boyar from the North America AdSense team talks about custom channels and how to use them to track the performance of specific ad units.
Laurence from the North America AdSense team shows you how to turn custom channels into targetable ad placements. This feature allows advertisers to bid on specific ad units on web pages, and the descriptions publisher creates will help advertisers understand more about the website(s).