Canon has announced the availability of its two new ultra-compact digital cameras – Canon PowerShot SD990 IS and PowerShot SD880 IS Digital ELPH cameras, which incorporates a range of advanced features, including Optical Image Stabilization and Canon’s new DIGIC 4 image processor.



“The introduction of DIGIC 4 imaging processing and a variety of color creations, continues to build on Canon’s mantra of incorporating substance and style into everything we create,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “We recognize that if we continue to make digital cameras easy to use and easy to take along wherever one goes, people will carry them, not just for their style and compactness, but because of the image quality.”

Highlights Of Canon PowerShot SD990 IS Digital ELPH Camera:

  • Powerful curves house a 14.7 Megapixel Digital ELPH for the highest image quality
  • 3.7x optical zoom with Optical Image Stabilizer for blur-free shooting
  • Optical viewfinder plus large high-quality 2.5-inch PureColor LCD II for bright, accurate color with wide viewing angle and an anti-glare, anti-scratch coating
  • New DIGIC 4 Image Processor improves Face Detection, adds Servo AF, Face Detection Self-Timer and Intelligent Contrast Correction for greater flexibility
  • Canon’s new Quick Shot Mode makes lag time shortest to not miss any scene

Highlights Of Canon PowerShot SD880 IS Digital ELPH Camera (the successor to popular PowerShot SD870 IS):

  • Trendy and slick 10 Megapixel camera expands the Digital ELPH line to allow greater freedom when editing and printing
  • 4x optical zoom with Optical Image Stabilizer plus a 28mm wide-angle lens gets you up close and personal to your subjects as well as capture more in your frame
  • Large high-quality 3-inch PureColor LCD II for bright, accurate color with wide viewing angle and an anti-glare, anti-scratch coating
  • New DIGIC 4 Image Processor improves Face Detection, adds Servo AF, Face Detection Self-Timer and Intelligent Contrast Correction for greater flexibility
  • A wide range of shooting modes to capture anything

According to the release, “To help commemorate the manufacture of the 100 millionth PowerShot camera, Canon has produced a limited-edition red PowerShot SD990 IS Digital ELPH camera. This camera can be exclusively purchased on the Canon U.S.A. eStore at www.canonestore.com while supplies last.”

Both of the new Canon PowerShot SD990 IS Digital ELPH and PowerShot SD880 IS Digital ELPH cameras will hit the market in coming October for about $400 and $300, respectively.

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