It was a marriage of convenience. Dell Inc., a leading global systems and services company and Google Inc. worked hand in hand to boost each other’s profit. Dell Inc., which is the world’s second largest PC maker, expands its targeted customer network to businesses by helping to sell two Google products – the Google Search Appliance and the Google Mini.
The Google machines scour corporate networks and Web sites for relevant documents and other data. These appliances help to simplify enterprise search for US customers. They search corporate intranets, applications, databases, hosted services, files, and content management services. Companies can also design their own interface without compromising existing corporate security requirements. The Google Search Appliance is targeted at larger enterprises while the Mini is targeted at small and medium-sized businesses. The Google Search Appliance starts at $30,000 and the Google Mini starts at $1,995. Both search appliances are covered by Google warranty and support services.
Google, which used to concentrate its operations in the virtual realm, can lean on the marketing presence and reputation of Dell to give its products higher visibility and credibility. On the other hand, Dell can expand its clientele to include more businesses through these Google products besides improving its presence in the World Wide Web.