Unlike household names such as Sony, Nikon, Kodak, Canon, Olympus, etc, Diana Camera should be quite unfamiliar to the young generation. This simple, low-quality plastic-bodied box camera was born in the 1960s under the production of the Great Wall Plastic Factory. This old clumsy and awkward camera was quite popular in the golden days. However, with the emergence of inexpensive but higher quality consumer cameras such as Kodak Instamatic, this plastic camera gradually disappeared and its production was stopped. After missing from the market for over 25 years, this unlikeliest of cameras has finally made a comeback under Lomography’s production.
What is so interesting about this golden age camera to deserve a resurrection? The novel part about this camera is its ability to create unexpected, funny and even artistic photos. Due to its body design and lens’ structure, this Diana camera has serious light leaks and other photographic errors. However, due to this technical “imperfection”, this camera almost always delights the photographer with many “flawed” but individualistic or artistic photos.
Lomography has improved and redeveloped the old Diana and recently introduced a new Diana Instant Back model. In line with the current age of instant gratification, this new Diana can work its magic in creating unique images and then enables users to watch them develop instantly before their eyes. In an age of precise technology and calculated results with usually no surprises in between, the new Diana introduces an element of creativity and unpredictability which breathe new excitement and artistry into the art of photography. A ‘flawed’ camera (by design) enhanced with the latest accessories such as the Splitzer, Fisheye, close-up, Colorsplashing, pinhole, etc. make photography a game and a risk. And the results can be viewed immediately!