Traffic is an important element for webmasters. Webmasters always scratch their head to think of the solution to drive traffic to their websites. Generally, besides texts and keywords, another important tool which is able to drive traffic to a website is via images. With some modification works, webmasters can actually use images to drive traffic to their website using Google Image Search. The effect might not be so remarkable, however, it does help.

To drive traffic via images, the first step you need to take is the naming of images. For convenience, many people tend to name their images using a simpler name such as 01.jpg, 02.jpg, a.jpg, b.jpg, etc. Naming with this format is easier but it wouldn’t help in driving traffic. This is because the name of the images cannot act as a keyword when users are conducting image searches. Hence it is recommended to use keyword to name your image instead of the aforesaid format. For instance, if you have an image of a Canon S3000SPX, you should name it something like CanonS3000.jpg instead of 001.jpg.

There is no restriction on the length of the images’ name. You can name your images using as many keywords as you prefer. However, it would be better if you can insert a hyphen in between these keywords. For instance, if you want to include printer in the above example, you can name it as printer-CanonS3000.jpg. Besides that, you should also make sure that you include the ALT data of the images. Enter the information of the ALT data and use important and relevant keywords.

Another trick of improving your traffic via images is making use of Google Webmaster tools. Logon to Google Webmaster tools. Choose and use the Enhanced Image Search on the left sidebar. By using Google webmaster tool, it helps to ensure the images have better indexes and improve the appearance frequency in the image search engine of Google.

Try this trick and see whether your traffic improves!