Fujifilm unveils 4 types of high quality J series compacts, which are FinePix J100, J110W, J120 and J150W. These FinePix J series offers 10 Megapixel CCD sensor and specially designed FinePix DSP (digital signal processor). In addition, these cameras come in “best in class” Fujinon 5x optical zoom lens, but with varying LCD size and focal range for maximum choice.

For the photographer prefers wide-angle shooting, the J110W and J150W offer a focal range of 28mm-140mm. For those who prefers telephoto, FinePix J100 and J120 which can be extended to 175mm from standard 35mm would be ideal by pulling the furthest subjects nearer without compromising the image quality.

As for the choices of screen size, FinePix J100 and J110W have a 2.7” LCD screen and the FinePix J150W and J120 offer the bigger 3” LCD screen. All screens are amorphous silicon TFT LCD with high quality 230,000 pixel. All you need to do is to combine desired zoom range and screen size, and choose one of these cameras from the shelves.

Finepix J100 series is only 22.7mm wide. These cameras are encased in high-grade brushed aluminium metal shell, and well protected from bumps and scrapes, that gives simple and elegant design. The FinePix J100 series comes with a rechargeable NP-45 lithium-ion battery and CP-45 charger,

The new J type cameras features high ISO sensitivity to 1600, Face Detection with auto red-eye removal, Picture Stabilisation, Continuous Shooting, 13 different shooting programs (Landscape, Sport, Night, Natural Light, Fireworks, Beach, Snow, Sunset, Flower, Party, Museum, Text, Manual) and an internal memory of 24MB.

A J-series camera is small and ultra-portable. After all, what matter most is its ability to produce oustanding images.