Nowadays, you can see the Google Adsense ads services that already developed into a global phenomenon in most web sites. The online search engine giant had a plan to hold the pay-per-call web advertisement program which aimed to grab mobile phone’s ads market, and re-focusing their attention on other types of ads such as pay-per-action program.
“Pay-per-call isn’t a priority for now. Our focus has been more on things like pay-per-action and less on the pay-per-call area,” said Nick Fox, Google’s director of business product management. “We have run some tests on pay-per-call to see what the optimal advertising and user experience is there, but we don’t have anything specific to announce around that yet.”