Advertising revenue is one of the main sources of income for many website publishers. Website publishers display relevant ads on their websites and get income when visitors click on the ads. The working principle is quite straightforward. However, there is always a dilemma for newbies – where is the ideal location to place the ads on the site? Certain locations tend to be more successful than others and help to generate more clicks and indirectly more revenue to publishers.

If you are having the same problem and you are using the WordPress publishing application, you should probably consider adding the Heatmap Plugin. This Heatmap Plugin will assist users to analyze the most frequent locations where visitors like to click on when browsing users’ site. Based on the analysis, users can decide where to place banners, organize navigation, add in advertisements, etc. The right ads on the right locations will inevitably increase the “clicks” to the advertisement and improve the income revenue.

Users can download the plugin via the link here and follow the following installation procedure:
1. Upload plugin to your /wp-content/plugins/ directory.
2. Activate the plugin through the ‘Plugins’ menu in WordPress.
3. Set permission to 777 or 666 for /wp-content/plugins/heatmap/cache folder.

Once it is installed, users can go back to the main page of their blog/website and at the top they will see a small arrow. This is the plugin, if you click on it, plugin will show you heatmap.