Kontera ContentLink in-text advertising and information services is one of the leading contextual advertising program used by webmasters and bloggers to earn revenue from websites’ contents. Kontera in-text contextual ads double-underline keyword or text which advertiser targets, and display a in-page bubble with advertising content when visitor hovers mouse point or cursor over the corresponding text.

Website visitors can then simply click on the ad bubble to go to the advertiser’s site if he or she is interested in learning more about the product being offered. However, the advertiser’s web page will be opened in the full body of the same browser’s window, which equivalent of HTML target attribute for A link of _top.

Some webmasters may prefer the Kontera ads to open in new window instead, which equivalent to HTML A target attribute of _blank. Just adding the following line of code tag to Kontera ad code block, the Kontera in-text ads link can be instructed and forced to open in new window instead, without leaving the existing web page, leaving visitor with option to visit other link or ad.

var dc_open_new_win = 'yes';

An example of modified Kontera ad tag:

<!– Kontera ContentLink™ –>
<script type=”text/javascript”>
var dc_AdLinkColor = 'color_name' ;
var dc_UnitID = nn;
var dc_PublisherID = nnnnn;
var dc_adprod = 'ADL' ;
var dc_open_new_win = 'yes';
<script type='text/javascript' src='http://kona.kontera.com/javascript/lib/KonaLibInline.js'>
<!-- Kontera ContentLink(TM) -->

Do note that trying to open ad in new browser window may be blocked by pop-up blocker, and to keep the Kontera safe, it’s best to contact Kontera before implementing this change.