Mobile phones can boost up the sales? H&M has involved billboard and magazine print executions that contain an embedded semacode in Europe, aiming to create another point of sale opportunity with this high-tech technology. As what you see in the photo, consumers can buy the clothes that available in printed media carrying a small bar code, via their cellphone’s integrated camera. It’s a very cool and innovative idea for shoppers.


The H&M semacode style that offers an opportunity to consumers to purchase at an impulse is expected to be a next hot trend and will be get popular soon.