The Korean mobile communications leader, LG Electronics, has again collaborated with PRADA to release its second generation of PRADA phones before the year end. This new mobile phone from the joint effort between LG, one of the most advanced technology companies, and Prada, one of the high fashion companies in the world, comes with an elegant look and a digitally sophisticated interface. It features a full touch screen, a unique and easy to use QWERTY keyboard, 3G compatibility with video calling, 7.2Mbps HSDPA, full HTML browser, a 5 mega pixel camera with Schneider-Kreuznach certified lens, and Wi-Fi accessibility.

With a luxury design and high-tech features, the second generation PRADA phone produced by LG is more than a mobile phone for pleasure. It is a product for style and a symbol for status and luxury. This new phone is priced around 600 Euros though major mobile dealerships in Italy, UK, France, Germany, Spain and the Netherlands in the 4Q of 2008.