Searches were mounted to look for these kids and the media plastered their photos for days. And then they were forgotten. Now the world’s largest video-sharing web, YouTube, announced its effort to help in hunting for missing children. With that, YouTube unveiled a new channel, namely “Don’t You Forget About Me”. The Title, “Don’t You Forget About Me” is named after the hit song by the Scottish Rock Group “Simple Minds,” and is featured in the video of the 4 year-old Madeleine McCann who went missing on May 3, 2007.

Missing kids is a serious social issue nowadays. Guess what? News reports cited the statistics that 800,000 children disappear every year, or about 2,000 a day. It is a staggering figure. YouTube’s effort in helping the victims’ families to seek their beloved kids is encouraging. YouTube began this new Don’t You Forget About Me channel in conjunction with the International Centre for Missing and Exploited Children and the Find Madeleine Campaign, the organization devoted to finding Madeleine McCann, the English toddler who vanished from a hotel in Portugal earlier this summer.

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