The leading company in television services for digital video recorders (DVRs), TiVo has launched its free, new mobile phone-optimized Web site that allows TV fans to browse, search, discover as well as record television shows on the go – TiVo Mobile (, enabling users to schedule recordings directly to their TiVo box from their beloved mobile phone.

“TiVo started out making television a more convenient, personal experience, and this is the next step to give television lovers total control over their media,” said Jim Denney, vice president of product marketing at TiVo Inc. “Whether you are standing in line at the bank or talking about a new show with friends at dinner, you can now find and record shows whenever, wherever, a perfect tool for everyone.”

According to TiVo, “The new application joins an unmatched set of service features available to TiVo lovers, including content from Amazon Video on Demand and Jaman, as well as videos from YouTube direct to the TV set. Coming this December, thousands of movies and TV episodes can be instantly streamed from Netflix. The new mobile site also nicely complements remote scheduling through and TiVo Desktop Software, which allows viewers to transfer their shows to an Apple iPod, Sony PSP, or other portable players.

The new TiVo Mobile Web site is currently available in beta and will be available on a wide scale within a few weeks.