The well-known company that delivers consumer, business-to-business, and industrial imaging solutions, Canon has announced the launch of its 3 newest 10-megapixel digital cameras – PowerShot SD890 IS(IXUS 970; 5x optical zoom), SD790 IS (IXUS 90; 3x optical zoom), and SD770 IS (IXUS 85; 3x optical zoom). All of them feature an intelligent, easy-to-use Canon technologies including Motion Detection Technology, Optical Image Stabilization, Genuine Canon Face Detection Technology and Canon’s proprietary DIGIC III imaging processor with Noise Reduction Technology.


“The Canon PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras carry on the trend-setting traditions and extend the boundaries of technological ease and the individual sense of style that has always been at the heart of the ELPH line up,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Canon continues to draw upon its 70 years of imaging excellence and photographic expertise to develop new technological advancements, as well as create stylish form factors as seen in the iconic box and circle design of ELPH cameras.”

The Latest Canon PowerShot SD890 IS (2.5″ PureColor LCD II + optical viewfinder), SD790 IS (3.0” PureColor LCD II) and SD770 IS (2.5” PureColor LCD II) Digital ELPH cameras are expected to be available by April 2008 for $399.99, $349.99 and $299.99, respectively.