Great news for Roku fans who already have access to Netflix, Amazon Video On Demand and MLB.TV premium channels! The market leader in innovative applications for digital media, Roku, Inc. has launched its new Roku Channel Store, the open platform with the first 10 new free channels for Roku customers to enjoy on their TVs – Pandora, Facebook Photos, Revision3, Mediafly, TWiT, blip.tv, Flickr, FrameChannel, Motionbox and MobileTribe, aiming to enrich your Roku experience.

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“The Roku Channel Store turns the Roku player into the world’s first open platform designed specifically for the TV,” said Anthony Wood, founder and CEO of Roku, Inc. “Now content producers and distributors – from single person shops to billion dollar corporations – can deliver their content directly to consumers without having to go exclusively through cable operators, satellite networks or TV affiliates.”

“Our customers now have more choice in content and even greater control over their Roku player experience with the introduction of the Roku Channel Store and our 10 new content partners,” added by Wood. “The Roku Channel Store already includes a robust offering of content that will appeal to a wide variety of customer tastes, which in turn will open new customer acquisition avenues for Roku. Because we have created an open platform for development, customers can expect even more new content channels in the near future making the Roku player an even more valuable component of a customers’ home entertainment system.”

Roku Channel Store that is compatible with all Roku players including Roku SD, Roku HD and Roku HD-XR will come as an automatic, free upgrade to all existing Roku customers in the next 2 weeks, and the new customers will automatically be upgraded while they first install their Roku player.

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