The world’s second largest mobile phone maker, Samsung Electronics has announced the launched of its own open mobile platform, named as Samsung bada. The new open mobile platform has been designed based on the Samsung’s experience in developing previous proprietary platforms on Samsung mobile phones. The name ‘bada’, which means ‘ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform.


This new platform enables the developers to create mobile applications for millions of new Samsung mobile phones and enhance the users experience in mobile. Besides that, Samsung bada also offers an easy-to-integrate platform to mobile operators for enable them to provide unique and differentiated services to their customers.

Dr Hosoo Lee, Executive Vice President and Head of Media Solution Center at Samsung Electronics said, “By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones.” He added, “bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”

To make it simple to use by developers, the Samsung bada has been featured with developer-friendly environment especially in the area of Web services. In addition, the bada ground-breaking User Interface (UI) can be transferred into a sophisticated and attractive UI design for developers.

The Samsung bada will be officially launches by Samsung in December and the bada software development kit (SDK) is expected to be available for developers after its launch.