Sony has announced the latest addition to its Alpha (α) family – Sony Alpha DSLR-A900, which the company claims as the world’s first full-frame 24.6 megapixel DSLR camera, aiming to deliver the unmatched image quality, creative expression and performance demanded by serious photo enthusiasts.

“The α (alpha) DSLR-A900 introduction solidifies Sony’s position as a leading camera manufacturer that can meet the demands of serious enthusiasts,” said Phil Lubell, director of digital camera marketing at Sony Electronics. “It represents the best in sensor and image processing technologies and offers enhanced functions, performance and reliability so photographers can push their creativity to the limit.”

Highlights Of Sony Alpha A900:

  • Superlative, detail-packed images from high resolution 24.6-megapixel, 35 mm full-frame CMOS sensor Exmor
  • Bright optical glass pentaprism viewfinder with 100% field of view coverage that would impress even film photography loyalists
  • Enhanced SteadyShot INSIDE offers up to 4 steps of anti-shake correction with α lenses
  • Ultra-sharp shooting responses and flawless, low-noise images from dual BIONZ image processing engines
  • New Intelligent Preview function to simulate the effect of White Balance, D-Range Optimiser as well as exposure level on LCD screen without actually taking a picture
  • Review images on high resolution 3-inch Xtra Fine LCD
  • Fast, high-accuracy 9-point AF with 10 focus assist points for improved tracking of moving subjects
  • 5fps (frames per second) continuous shooting at full resolution 24.6 megapixels
  • Advanced Dynamic Range Optimizer
  • HDMI output

According to Sony, “Built for years of unstinting service in challenging environments, the A900 digital SLR camera is ruggedly constructed from a high-tensile aluminium chassis with magnesium alloy body panels. Viewfinder, card slots, controls and other sensitive areas are protected from dust and moisture by rubber seals for worry-free shooting. The inside of the camera is also protected by an anti-dust system that safeguards the full-frame sensor from the effects of dust entering the body during lens exchange.”

The new Sony Alpha 900 body is expected to be available in coming November for about $3,000.