Sony has announced its two new innovative 10.2 MP Cyber-shot digital cameras – Sony Cyber-shot DSC-HX5V and Cyber-shot DSC-TX7, which the company claims as the world’s first smallest and thinnest AVCHD capable digital cameras that feature an in-camera Backlight Correction High Dynamic Range (HDR) for managing difficult lighting situations, and TransferJet wireless technology for sharing, storing as well as viewing images, delivering an excellent low-light performance to enhance your photography experience.



Features of Sony Cyber-Shot HX5V:

  • World’s first camera featuring GPS + Compass and Optical SteadyShot with Active Mode technologies
  • 10.2 megapixel back-illuminated “Exmor R” CMOS image sensor combined with BIONZ image processor
  • 3-inch (230K) Clear Photo LCD display with a special anti-reflective coating
  • 10x (25mm equivalent) professional-quality optical zoom G-Lens
  • Backlight Correction HDR and TransferJet technology
  • iSweep Panorama mode to capture expansive landscapes
  • Anti-Motion Blur / Hand-held Twilight
  • High Speed Shooting – 10 frames per second at 10 megapixel full resolution
  • Available in black color only
  • Dimensions: 102.9 x 57.7 x 24.6 mm ; Weight: 170 grams

Both of the Cybershot cameras (Sony HX5V and TX7) can record movies in full HD (1920 x 1080 pixels) resolution at 60i in 17Mbps, thanks to the Advanced Video Codec High Definition (AVCHD) format. Equipped with same 10.2MP Exmor R CMOS sensor, Optical SteadyShot image stabilization, HDMI output, Anti-blink function, improved Face Detection technology, Motion Detection, Intelligent Scene Recognition (iSCN) and Intelligent Auto (iAuto), compatible with the DVDirect DVD recorder.

“Adding to the outstanding low-light performance and impressive Sweep Panorama feature, we are providing high-quality movies with full HD video, stereo sound recording when capturing movies on the go and an in-camera HDR solution for capturing high-contrast scenery. Sony can provide these solutions because of its expertise with other imaging products including Handycam camcorders and α DSLR cameras,” said Kelly Davis, director for the Digital Imaging business at Sony Electronics. “Our goal is not only to make it easy for consumers to get the best shot-still or video-but also to have the best sharing experience.”

Features of Sony Cyber-Shot TX7:

  • Stylish, ultra-slim design that enough to slip into a pocket or purse
  • 10.2 Megapixel “Exmor R” CMOS image sensor
  • 3.5-inch Xtra Fine LCD touchscreen display with TruBlack technology (921K pixels) and Ultra AR film coating
  • Carl Zeiss Vario-Tessar lens with 25mm equialent wide 4x optical zoom
  • Intelligent Sweep Panorama mode
  • Anti-Motion Blur / Hand-held Twilight
  • Backlight Correction HDR and TransferJet technology
  • Record up to 10fps at full 10.2 MP resolution
  • Available in 3 variants of color – silver, red and blue
  • Dimensions: 97.8 x 59.5 x 17.5 mm ; Weight: 133 grams

The new Sony Cyber-shot DSC-HX5V is expected to hit the market for about $350 by March 2010, while the Cyber-shot DSC-TX7 will be available for around $400 in coming February.

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