The world’s leading maker of memory products, Lexar Media has launched its new ultra-portable, easily-accessible and reliable flash-based backup solution for users on-the-go, dubbed as 128GB Lexar Echo SE. It’s the high-capacity USB flash drive that combines 128GB of memory storage with high-performance read and write speeds, up to 28MB/s read and 10MB/s write, respectively, compatible with both Mac and Windows PC.

“When it comes to backup solutions, a higher capacity means larger amounts of data can be easily and conveniently protected against loss,” commented Jyh Chau, senior product marketing manager for Lexar Media. “We are pleased to announce the addition of the 128GB drive to the Echo SE line. With its automatic, customizable software capabilities, consumers living a mobile lifestyle can now back up a large number of files on a single drive.”

Lexar’s new 128 GB Echo SE USB thumb drive that incorporates built-in backup software is now available at,,,,, and its official site for around $500. In addition to 128GB capacity, Echo SE USB backup drive also available in 16GB, 32GB and 64GB models, priced at $89.99, $139.99 and $259.99, respectively.