The market leader in mobile audio, Aliph has announced the launch of its new Jawbone PRIME Bluetooth headset with EARCANDY colors, which combines better audio quality, improved comfort and fun color choices in a single gadget. The headset also features NoiseAssasin 2.0 technology for better background noise elimination performance, delivering an order of magnitude improvement in the noisiest environments (6-9dB).


“We watched our customers closely and saw how they struggled to be heard in extreme noise environments. So, we focused our engineering team to go deeper on the tough problems like crying babies, pounding jackhammers, beeping elevators and the like,” said Hosain Rahman, Aliph’s CEO and co-founder. “As a result, we are excited to announce Jawbone PRIME, with orders of magnitude better noise suppression, so our customers can continue their conversations wherever they happen to be.”

Main Features Of Jawbone PRIME:

  • NoiseAssassin 2.0 technology delivers better noise elimination performance
  • AVAD (Acoustic Voice Activity Detector) provides fail-safe mechanism while VAS (Voice Activity Sensor) doesn’t touch your face
  • Eliminates wind up to 10 mph thanks to DSP (Digital Signal Processing) techniques
  • Talk Time: Up to 4.5 hours ; Standby Time: More than 8 days

“EARCANDY is our summer color burst, to bring self-expression and a smile to our line-up,” said designer Yves Behar. “The four colors represent great skin-tone complements and contrast, as well as personal style one cannot resist, this reinforces the basic notion that anything that the consumer wears makes a statement, and it should be designed as such…this is what we call EARCANDY.”

The new Jawbone PRIME Bluetooth headset that can pair with up to 8 devices and 2 simultaneous connections is expected to hit Apple Store, AT&T, Best Buy Mobile and Verizon Wireless stores beginning May 2, 2009 for about $130.