Who is the best-known hip-hop artist in the fictional land of Chub City? Chub C of course. At least that’s what it says on the box. Just don’t tell Hype. He’s the white version of Chub C (a la Eminem). What the hell am I talking about? That’s a good question.

Both Chub C (black) and Hype (white) are interactive toy characters called i-Playaz from a company called Jada Toys. i-Playaz connect to any music source including your iPod, CD player, computer or even an old school Sony Walkman. Just plug in an i-Playaz character and play some music. The i-Playaz characters will then dance to the beat and even play your music through a built-in speaker in their heads. There’s also an audio output if you want to connect better speakers to your i-Playaz character.

When I first got Hype in the mail, I was already on my way out and brought the box along with me to a bar down the street. I figured I’d just test him out for this review when I got home. But while I was waiting for some friends to show up, the people at the bar kept asking me what was in the box. I was curious to see what my i-Playaz could do anyway so I took Hype out of his box and set him up on the bar. With his sideways hat and flashy bling, it’s no wonder that everyone at the bar started calling him K-Fed, after Britney Spears wannabe hip-hop ex-husband. If you know someone who is trying to pull off the K-Fed white hip-hop thing, Hype will bring you and your friends hours of entertainment.

Full Review: i-Playaz Interactive Hip-Hop Toy