Sony has announced the launch of its S-Frame brand of digital photo frames including 7-inch DPF-D70, 7-inch DPF-V700 and 9-inch DPF-V900, which have WVGA high resolution (800 x 480 pixels), along with 15:9 aspect-ratio widescreens, offering vibrant LCD screens and stylish, elegant designs to consumers.

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“Digital photo frames are a natural addition to our line of digital imaging products,” said Ted Okada, senior vice president of digital imaging for Sony Electronics. “Our new S-Frame brand of digital photo frames takes inspiration from the style and features of our Cyber-shot cameras and BRAVIA LCD televisions. They give consumers a beautiful and technically advanced way to showcase their memories.”

According to the company, all three S-frame digital photo displays can support JPEG and RAW (SRF, SR2, ARW) image file formats, and the V900 and V700 also support TIFF and BMP images.

The new Sony DPF-V900, DPF-V700 and DPF-D70 S-Frame models will hit the market in coming March for $250, $190 and $140, respectively.