The leading innovator for digital imaging products, Pentax has introduced its new mid-range digital SLR camera that lines p as the successor to the Pentax K-x. The new digital camera is named as Pentax K-r, which has improved features such as a 3.0-inch LCD display with 921,000 dots of resolution, a 12.4 megapixel CMOS sensor, 6 fps continuous shooting, 11-point AF system, a PRIME (Pentax Real Image Engine) II imaging engine, in-camera HDR image capture including a Night Scene HDR mode, high sensitivity of up to ISO 25600, and 720p HD video recording.

Features of Pentax K-r DSLR camera:

  • 11 AF-point illumination in the viewfinder
  • 3.0-inch high-resolution 920k dot (VGA) LCD display
  • A maximum 1/6000 second shutter speed
  • Infrared data transfer compatible with the IrSimple™ high-speed infrared data transmission system
  • PENTAX-original Shake Reduction mechanism for sharp, blur-free images that works with every PENTAX Dust Removal mechanism, to shake dust off the CMOS image sensor
  • Wide range of in-camera image processing and special effects filters
  • Versatile dual-power-source design, which offers the choice of either a rechargeable lithium-ion battery or four AA-size battery power (using optional AA Battery Holder D-BH109)

Besides, the company also introduces a new 35mm F/2.4 lens (price at $220) for Pentax DSLR camera which comes with storm trooper colors.

The new compact, lightweight Pentax K-r DSLR camera will be available in three colors, white, red and black. Pentax K-r measures 125 x 97 x 68 mm and weighs just 598g (with D-LI109 battery) is expected to hit the market in October 2010 for an ERP of $799.95 (body only) and $999.95 (kit bundled with an 18-55 and 55-300 lens), respectively.