It’s another new technology introduced at the Consumer Electronics Show (CES) in Las Vegas last week!

Electronics manufactures from Sony Corp to start-ups such as Sling Media has unveiled a raft of new products that allow consumers to play internet video, or media files stored on PCs, directly on their TV screens.

Bridging that PC-to-TV gap would open up new distribution potential for media content providers, but would also challenge traditional distribution channels and strategies, such as cable TV’s much-vaunted video-on-demand services.

Many companies are seriously looking to this bypass cable due to its potential. Sony highlighted in the CES that it planned to sell new TVs with modules that let viewers pipe in content on PCs and Internet programming. Viacom Inc, Starz Entertainment’s subscription broadband video service and film studio Lion Gate Entertainment Corp signed deals to let users of Microsoft Corp’s new Vista Operating System send PC-based content to TVs and video game consoles. Sling Media also selling a device that allowed cable TV shows to be viewed on laptops and cell phones, launched a prototype of a new gadget that connects all PC-based media to TV screen. This device also allows viewers to clip and share live TV broadcasts over the internet.

Even though there is a potential markets in this technology, many consumers are still concern on the cost incurred. In accordance to a poll done by Forrester Research many people are currently unwilling to pay more for a device that can let them view PC content on TV screen. Furthermore, the bandwidth constraints of current broadband services essentially rule out any downloading or steaming of high-definition programme.

Whether this technology is a good thing to apply is still too early to know. Nevertheless, this will be a new trend. Imagine users can watch movie clips from YouTube and News Corp’s MySpace from TV screens.

Isn’t it is a fun?