The world’s leading provider of portable HDD products, Western Digital has launched its new plug-and-play WD My Book Studio LX external hard drive for Mac, which combines dual FireWire 800/ USB 2.0 interface and customizable always-on e-label in a sleek, premium all-aluminum enclosure, compatible with Apple Time Machine.

“The My Book Studio LX drives offer high-speed Firewire 800 performance and a design that will look right at home next to their G5 or MacBook Pro computer,” commented Dale Pistilli, vice president for marketing at WD’s branded products group. “With the customizable e-label, My Book Studio LX drives help videographers, photographers and graphic designers create, organize and locate their clients’ valuable content, no matter how many drives are in their studio.”

In addition, the My Book Studio LX for Mac also includes renowned WD SmartWare software that offers continuous backup, 256-bit hardware-based encryption and more useful functionality.

WD’s My Book Studio LX external hard drive that features WD GreenPower Technology is offered in 2 variants of memory capacity – 1TB My Book Studio LX and 2TB My Book Studio LX, are now available at and other retailers for a MSRP of $199.99 and $269.99, respectively.